Unite Consulting, on behalf of The Irish Red Cross, invites proposals from experienced fundraising agencies to deliver a Face-to-Face (F2F) donor acquisition campaign. Following a successful pilot campaign delivered in 2025, this programme will move into an expanded phase in 2026, with the objective of recruiting 1,000 new regular giving donors. 

This will be followed by ambitious recruitment targets in 2027 and subsequent years, forming a significant multi-year opportunity focused on building a strong, long-term partnership. The campaign will build on proven delivery, retention outcomes, and overall performance, with scope for continued growth subject to results.

Scope of Work
The appointed agency will be responsible for:
• Recruiting, training, and managing a professional team of fundraisers.
• Acquiring 1,000 new regular giving donors via Face-to-Face fundraising (street, private sites, or door-to-door).
• Representing the Irish Red Cross in a respectful, professional, and values-aligned manner.
• Ensuring all personal and financial data, including donor communication preferences, is captured securely via paperless direct debit platforms, and transferred in full compliance with GDPR and Irish charity data regulations.
• Monitor and manage donor attrition proactively during the pilot by ensuring quality acquisition.
• Providing daily performance reporting (DPD) and insights directly to the Project Manager.

Please review attached information document for full details.