This role requires a creative, results-driven fundraiser with strong copywriting skills and experience managing direct marketing campaigns and third-party fundraising suppliers. The successful candidate will lead on direct mail, digital communications, donor newsletters, face-to-face fundraising, and door-to-door campaigns, ensuring an integrated approach that drives acquisition, retention, and supporter engagement.

Direct Marketing and Communications
• In collaboration with the Head of Fundraising, develop and deliver an annual direct mail programme, including acquisition, appeals, and stewardship mailings to grow and retain individual donors
• Write compelling, emotive copy for direct mail appeals, newsletters, email campaigns, and supporter communications that effectively convey CHF's impact and drive supporter response
• Produce and distribute engaging donor newsletters on a regular basis, ensuring supporters are informed, inspired, and feel valued for their contribution
• Develop segmented communication strategies that recognise different donor types, preferences, and giving levels to maximise engagement and retention
• Work closely with the Brand, Marketing and Communications team to ensure consistent messaging and branding across all individual giving materials
• Implement testing strategies across copy, creative, channels, and offers to continuously improve campaign performance.

Third-Party Supplier Management
• Manage relationships with third-party suppliers for door-to-door and face-to face fundraising campaigns, ensuring delivery against agreed targets and quality standards
• Work with the Head of Fundraising to negotiate contracts, set KPIs, and monitor supplier performance to ensure value for money and strong return on investment
• Conduct regular review meetings with suppliers to assess performance, address issues, and identify opportunities for improvement and growth
• Oversee campaign planning, scheduling, and deployment for door-to-door and face-to-face activity, ensuring compliance with all relevant regulations and CHF policies
• Quality assure all materials, scripts, and training used by third-party teams to ensure brand consistency and effective representation of CHF
• Monitor and respond to supporter feedback and complaints related to third party fundraising activity, maintaining high standards of donor care Strategy and Planning
• In collaboration with the Head of Fundraising develop and deliver an integrated individual giving strategy that drives income growth through acquisition, conversion, retention, and upgrading of individual supporters
• Set ambitious but achievable income targets for all individual giving channels and campaigns, and deliver against these targets
• Create annual campaign calendars that integrate direct mail, digital, door-to door, and face-to-face activity for maximum impact
• Identify new opportunities and innovative approaches to grow the individual giving programme and reach new audiences
• Review propositions and giving mechanisms that make it easy and appealing for supporters to give regularly and increase their support over time

Data Analysis and Reporting
• Monitor and analyse campaign performance across all channels, using data and insight to inform decision-making and optimise future activity
• Track key metrics including acquisition rates, retention rates, average gift values, lifetime value, and return on investment for all campaigns
• Produce regular and timely performance reports for Head of Fundraising, highlighting successes, challenges, and recommendations for improvement
• Utilise CRM data to segment supporters, identify trends, and develop targeted communication and fundraising strategies
• Conduct regular analysis of donor behaviour and attrition to develop effective retention and reactivation strategies.

Budget Management and Compliance
• Developing the individual giving fundraising budget with Head of Fundraising.
• Manage the individual giving budget on a day-to-day, ensuring cost-effective delivery and strong return on investment across all channels
• Ensure all individual giving activity complies with fundraising regulations, data protection legislation, and CHF policies and procedures
• Maintain accurate records in the CRM system of all supporter interactions, preferences, and giving history
• Stay informed of best practice, regulatory changes, and sector trends in individual giving and direct marketing.

Collaboration and Stakeholder Engagement
• Work collaboratively with colleagues across the Fundraising team to ensure an integrated approach to supporter engagement
• Work closely with Brand, Marketing and Communications to source compelling stories, case studies, and impact data for use in campaigns and communications.

Qualifications and Experience

• Minimum 3 years' experience in individual giving or direct marketing within the
  charity sector
• Proven track record of delivering successful direct mail campaigns and achieving income targets
• Excellent copywriting skills with the ability to create compelling, emotive fundraising appeals and supporter communications
• Experience managing third-party suppliers for door-to-door and/or face-to-face fundraising campaigns
• Strong understanding of donor acquisition, retention, and development strategies
• Excellent analytical skills with experience using data to inform strategy and improve campaign performance
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Budget management experience with demonstrated ability to deliver value for money and strong ROI
• Knowledge of fundraising regulations, data protection legislation, and best practice in individual giving
• Strong functional competency across the Microsoft suite, particularly Excel for data analysis
• Experience using CRM systems (e.g. Salesforce) to manage supporter relationships and track campaign performance
• Creative thinking and innovative approach to problem-solving and campaign development
• Strong communication and interpersonal skills with the ability to build effective relationships with internal and external stakeholders
• Self-motivated with the ability to work independently and as part of a team
• Passion for children's health and alignment with CHF's mission and values
• Relevant professional qualification (e.g. Institute of Fundraising, Chartered Institute of Marketing) desirable.

Functional Competencies

• Understand CHF's external environment, at home and abroad
• Ethics Management – including the application of financial controls and compliance with fundraising regulations 
• Understands and promotes CHF's Organisational Values, History and Culture
• Accountability – Evaluation of fundraising activities to ensure value for money
  and impact.

Terms & Benefits

• Full-time role 
• Flexible hybrid work policy
• Cycle to Work Scheme
• PRSA: up to 6% contributory subject to eligibility criteria.
• Death in Service scheme subject to eligibility criteria.
• TaxSaver Commuter Ticket Scheme available
• Employee Assistance Programme
• Training and Education allowance
• Paid Sick leave – subject to eligibility criteria
• 21 days annual leave and five privilege days per annum
   

The Children’s Health Foundation is an equal opportunities employer.