Job Description - Digital Marketing Officer 

Organisation: Chronic Pain Ireland

Reporting To: Executive Director

Contract / Fixed Term Dates: 2026 - 31st December 2029 fixed term contract. 

Contract: Part-time (20 hours per week) 

Salary: €19,861 per annum for 20 hours.

Location: Hybrid –Dublin, office-based with hybrid working arrangements. Flexible remote working may be agreed subject to organisational requirements and with the approval of the Executive Director. 

This position is supported under the the Scheme to Support National Organisations 2026-2029, funded by the Government of Ireland through the Department of Rural and Community Development and the Gaeltacht and is offered as fixed-term, time-limited until 31 December 2029 and is available only for the duration of that funding. There is no expectation that the contract will be extended beyond this date unless additional funding is secured. 

Job Purpose

The Digital Marketing Officer plays a vital role in strengthening Chronic Pain Ireland’s national visibility, online engagement, and ability to deliver accessible, high-quality support to people living with chronic pain. As a small organisation with a national reach, Chronic Pain Ireland relies heavily on effective digital communication to promote programmes, share resources, reduce stigma, support advocacy, and maintain strong relationships with members, funders and the wider public.

Working closely with the Executive Director and Membership & Engagement Officer, relevant Board Committees, volunteers and external suppliers, the Digital Marketing Officer ensures content is accurate, accessible, supportive and aligned with Chronic Pain Ireland’s mission, values and strategic priorities. This post is central to Chronic Pain Ireland’s ability to reach underserved communities, facilitate participation in workshops and courses, deliver national awareness campaigns, and present a unified, evidence-informed voice in the chronic pain sector.

The role combines digital marketing, communications, website management, digital design, content creation and analytics to strengthen CPI's visibility, engagement, advocacy and fundraising while ensuring all communications remain accessible, inclusive and aligned with the organisation's strategic objectives.

Equality, Diversity and Inclusion

Chronic Pain Ireland is an equal opportunities employer and is committed to building a diverse and inclusive workforce. We welcome applications from all suitably qualified candidates.

In line with our commitment to equality and inclusion, we particularly welcome applications from groups that are currently under-represented in our workforce, including, for example, lone parents, members of the Traveller community, people with disabilities, people from minority ethnic communities and other under-represented groups.

 Key Responsibilities

1. Digital Communications & Content Creation

• Manage CPI’s digital presence across our website, social media channels and online platforms.
• Create accessible, supportive content tailored for individuals living with chronic pain.
• Produce graphics, campaign visuals, tiles, banners, animations and other digital assets for workshops, courses, webinars, awareness campaigns and fundraising activity.
• Maintain a consistent, person-centred digital tone aligned with Chronic Pain Ireland’s mission, values and accessibility standards.
• Ensure all content meets GDPR and digital communications best practice.
  
   

2. Website Management & User Experience

• Maintain and update Chronic Pain Ireland’s website to ensure accurate programme information, accessible resources and positive user experience.
• Monitor website analytics and identify improvements to accessibility, clarity and engagement.
• Liaise with web developers on any authorised technical changes within an assigned budget and with approval from the Executive Director.
• Ensure the website remains compliant with accessibility and data protection standards.
  
   

3. Programme Promotion & Service Support

Support CPI’s national programme and awareness work by:

• Creating digital assets for programme promotion, including workshops, booster sessions, 5-week courses, meditation sessions and webinars and and other services as the organisation grows.
• Developing campaign visuals and supporting messaging for CPI’s Annual Campaign (including Pain Awareness Month) as part of the campaign steering committee.
• Supporting online promotion across platforms to drive participation and engagement. 
• Creating branded graphics and tiles for the monthly ezine.
• Collaborating with the Executive Director and key staff / Committee to ensure programme messaging is accurate and accessible.
  
   

4. Fundraising, Grants & Donor Communications

• Create digital assets for fundraising campaigns, donor updates and supporter recognition.
• Produce visuals and impact materials required for funder reports, stewardship updates and grant submissions.
• Strengthen CPI’s digital visibility with supporters and corporate partners where appropriate.
  
   

5. Advocacy, Awareness & Public Education

• Support CPI’s advocacy and systems-change work by producing evidence-informed digital content that improves public understanding of chronic pain and challenges stigma. 
• Develop digital storytelling materials, campaign visuals and public awareness assets that strengthen CPI’s voice and complement future policy submissions.
• Assist with promotional content for national awareness campaigns and sector-wide initiatives.
  
   

6. Analytics, Insights & Reporting

• Track KPIs across social media, website traffic and digital engagement.
• Provide monthly analytics dashboards to the ED and relevant Board committees.
• Produce annual reports, including but not limited to:
  
   
  • social media engagement
  • Pain Awareness Month digital performance
  • annual website analytics
  • digital communications impact for funders and strategic planning
    
     
• Use insights to recommend improvements and support strategic decision-making.
  
   

7. Branding, Consistency & Quality Assurance

• Ensure all CPI digital content reflects the organisation’s branding guidelines, tone and accessibility requirements.
• Review digital materials prepared by staff, interns or volunteers to ensure consistency and quality.
• Maintain CPI’s digital asset library and visual templates.
  
   

8. Internal Collaboration & Support

• Work closely with the Executive Director and Committee where relevant on coordinated communications and service promotion.
• Support the ED, staff and volunteers with digital elements of workshops, events, policy launches and resource dissemination.
• Provide guidance on digital best practice to colleagues as required.

9. Digital Production of the Annual Report

• Lead the digital design, production and layout of CPI's Annual Report, working collaboratively with the Executive Director to produce an engaging, accessible and visually compelling publication, incorporating charts, infographics, photography, data visualisation and digital assets suitable for both online and print publication. 
• Prepare charts, visual summaries, infographics and digital formats suitable for online and print dissemination.
• Ensure the Annual Report meets branding, accessibility and funder-recognition standards.
  
   

Essential Qualifications and Experience

• A relevant third-level qualification in digital marketing, digital technology, design, communications, media, or a related field.
• Demonstrated experience using WordPress or similar website content management systems (CMS)
• Demonstrated proficiency using Canva Pro to create branded graphics, presentations, infographics, social media assets and other digital communications materials. 
• At least three years demonstrated experience in digital content creation, visual design and multi-platform digital communication.
• Experience applying user-centred design principles, accessibility standards and digital best practice.
• Strong digital portfolio demonstrating design capability, creativity and communication skills.
  
   

Desirable Qualifications and Experience

• User Experience (UX) Design
• Experience in the nonprofit, community, health or disability sector.
• Experience producing digital components of annual reports or impact reports.
• Experience using Adobe Creative Cloud (particularly InDesign, Illustrator and Photoshop) or equivalent professional design software.
• Experience supporting digital fundraising campaigns or donor communications.
• Experience using AI-assisted productivity or content creation tools (e.g. ChatGPT, Microsoft Copilot or equivalent) while ensuring appropriate editorial oversight.

Skills and Competencies

• Excellent digital communication, storytelling and visual design skills.
• Strong organisational skills and ability to maintain accurate records and digital reports.
• Ability to interpret analytics and produce data-driven insights.
• Understanding of chronic pain, disability, or long-term health conditions or willingness to develop this knowledge.
• Ability to work independently while collaborating with the Executive Director, staff, Board, Committee’s and volunteers.
• Empathy, discretion and alignment with CPI’s mission and values.
• Confidence working in a small, resource-limited nonprofit environment.
• Excellent written and verbal communication skills.
• Strong project planning and prioritisation skills.
• Commitment to accessibility, inclusion and continuous improvement.

Safeguarding, Confidentiality & Compliance  

The successful candidate will:

• Comply with all CPI policies and procedures.
• Maintain confidentiality at all times.
• Comply with GDPR and data protection requirements.
• Complete mandatory training as required.
• Promote equality, diversity and inclusion in all aspects of their work.
• Undertake any other duties reasonably required by the Executive Director that are commensurate with the grade and purpose of the role.

This job description outlines the principal duties of the role. From time to time, the postholder may be required to undertake additional duties, consistent with the level and responsibilities of the position, as reasonably requested by the Executive Director.