Charities and the Media
Media reporting about charities shapes the public’s attitude towards our sector. And as we have seen in recent years, a few negative headlines about a handful of organisations can have far-reaching consequences for the entire sector.
A survey of 1,000 Irish adults* conducted in April 2018, found that media coverage influenced 59% of people’s views on charities. The majority of respondents (41%), said that media coverage worsened their view of charities, while just 18% reported that media reporting improved their attitude toward charities.
What are we working on?
The Wheel works with media professionals to encourage accurate, balanced and fair media reporting of our sector. We do this by:
- actively monitoring the media;
- challenging erroneous and unbalanced reporting;
- briefing journalists and making good quality information available to media professionals;
- issuing regular press releases;
- partnering with publications to publish special features;
- writing opinion editorials for the national press; and
- providing media training to nonprofit organisations.
The community voluntary and charity sector has many positive stories to tell and practical solutions to offer. However, this is not always reflected in the media. We encourage our members, and indeed all nonprofits, to actively promote these though initiatives like the Charity Impact Awards.