Fundraising Programme for Smaller Nonprofits
The Bigger, Better, Bolder Fundraising programme comprises 7 individual modules.
Each module will address a different area of fundraising. Together the 7 modules will provide a comprehensive training programme for small organisations who want to develop a diverse and effective fundraising programme.
Each module follows a similar structure - Intro to the topic, advantages and challenges of this type of fundraising, case studies, applying these strategies in smaller organisations, measuring success. This structure invites participants to engage with areas of fundraising that they are not as familiar with and to understand it in the context of what programmes they already run.
In addition to the 7 core modules the programme includes a series of discussion/networking opportunities for all participants. Experience has shown us that fundraisers benefit from the opportunity to discuss their experiences with each other, ask questions and build relationships with others who are in similar roles. These relationships last long after the programme has been completed and is a key part of the participants professional development.
FR 101 - Introduction to Fundraising - 13th January
What is fundraising? / Crafting your fundraising ask / What are the different methods of fundraising? / Role of staff and board in Fundraising / Donor Care
FR 102 - Community Fundraising & Events - 20th January
What is community fundraising? / Community led versus produced events / Engaging participants / Retention / Life cycle of activities
FR 103 - Individual Giving - 27th January
Direct Marketing / Direct response / Building a sustainable donor base / Retention / donor journey
FR 104 - Digital Fundraising - 3rd Feb
What is digital fundraising? / Web, newsletter, social media channels / Developing your digital journey / converting likes to Euro
FR 105 - Major Donors & Legacies - 10th Feb
What is a major donor to you? / Relationship building / Making an ask / Introducing a legacy programme / measuring impact
FR 106 - Corporate Fundraising & Grants - 17th Feb
What is corporate fundraising? / Understanding what the funder wants to fund / Making an ask / crafting a proposal / feedback
FR 107 - Creating a Fundraising Strategy - 24th Feb
How much do you need to raise and why? / What are other organisations doing? / What are your strengths and weaknesses as an organisation? / What types of fundraising is a good fit for your organisation? / Planning / reporting