Circle K Commits to Raising €1 Million in New Partnership with Pieta to Support Suicide and Self-Harm Prevention Services Across Ireland

Circle K launches a new three-year partnership with Pieta and Northern Ireland’s PIPS Suicide Prevention Charity

• €1 million fundraising target to fund suicide prevention and 24/7 crisis support.
• 1c / 1p from every litre sold on January 15th donated directly to both charities*.
• Partnership will help deliver vital services for communities nationwide

Monday, 12th January: Today, Circle K, Ireland’s largest forecourt and convenience retailer has announced a new three-year charity partnership with Ireland’s leading suicide and self-harm prevention charity, Pieta. The partnership will see Circle K commit to fundraising €1million for Pieta over the next three years. The charity’s services include free counselling to those with suicidal ideation, those engaging in self-harm, and those bereaved by suicide across Ireland.

Support will also extend to Northern Ireland, with customer donations directed to PIPS Suicide Prevention Ireland, Pieta’s partner in the region. This approach ensures that funds raised locally go directly towards supporting individuals and families within their own communities throughout the initiative.

The partnership officially launches this week across Circle K sites nationwide. On 15th of January, Circle K will donate 1c from every litre of fuel sold in the Republic of Ireland to Pieta, and 1p from every litre sold in Northern Ireland to PIPS Suicide Prevention Ireland*.

Both organisations share a commitment to being consistently present and supportive in communities across Ireland. With its nationwide network and local presence, Circle K is proud to stand alongside Pieta and PIPS in raising awareness and vital funds to help ensure professional suicide and self-harm prevention services are available whenever and wherever they are needed.

This new partnership builds on Circle K’s longstanding support for Pieta. Each year, Circle K provides free tea and coffee to participants across its network after the annual Darkness into Light walk, a gesture that has become a meaningful part of the nationwide event. Most recently, Circle K also supported Pieta through its Coast to Coast fundraising initiative, helping to raise vital funds and awareness for the charity’s life-saving services.

Speaking about the launch of the partnership, Ciara Foxton Managing Director, Circle K Ireland commented:

“At Circle K, supporting the communities we serve isn’t just part of what we do, it’s at the heart of who we are. We are proud to begin this new three-year partnership with Pieta, an organisation that delivers life-saving support to those in crisis. Together, our goal is to raise vital funds and awareness so that anyone in need can access free, professional help, 24 hours a day, every day.

We are equally committed to supporting PIPS Suicide Prevention Ireland in Northern Ireland, ensuring that this partnership reaches every corner of the island. We know this is a cause close to many of our colleagues and customers, and we’re proud to stand with Pieta and PIPS in helping to raise vital awareness and support for those who need it most.”

Speaking about the partnership, Stephanie Manahan, CEO at Pieta said:

“This partnership with Circle K represents a meaningful commitment to suicide and self-harm prevention across Ireland. It will help Pieta continue to provide free, professional support to people experiencing suicidal distress, self-harm, or the impact of suicide, whenever they need it, and wherever they live.

Circle K’s strong community presence and long-standing support for Pieta reflect a shared belief that mental health support should be visible, accessible, and available without barriers. We are deeply grateful to Circle K, its teams, and its customers for helping to ensure that no one faces crisis alone.

Demand for our services continues to grow, and long-term partnerships like this are vital to keeping our therapy services and 24/7 Crisis Helpline open, accessible, and staffed by qualified therapists. The funds raised through this initiative will directly support that work and help us be there at the most critical moments.”

Renee Quinn, CEO at PIPS also commented:

“Suicide impacts every layer of society — families, communities, and workplaces — and the demand for accessible, immediate mental health support continues to rise. At PIPS Charity, we are committed to providing counselling and crisis intervention that is free, confidential and without delay. Our services, including our crisis walk-in support in Belfast, daytime crisis telephone lines across our locations, and our Friday night overnight crisis service, ensure support remains available even when many others are closed.

We are sincerely grateful to Circle K for partnering with us and for the leadership they are demonstrating in prioritising community wellbeing. Circle K’s support — through their teams, their platform, and their customers — will play a pivotal role in strengthening our ability to reach more people across Ireland, challenge stigma, and deliver potentially life-saving intervention at critical moments.