Job title: Marketing & Communications Manager – JAM Card

Candidate Brief: 

NOW Group is a social enterprise committed to supporting people with intellectual disabilities, Autism and Neurodiversity into jobs with a future. We deliver a range of services including training, employment support, and social enterprise initiatives. 

JAM Card is dedicated to promoting inclusivity by providing tools that allow individuals with invisible disabilities to signal when they need additional time or assistance. JAM Card is a social enterprise and part of the NOW Group charity. 

JAM Card is already making a powerful impact with over 180,000 users and more than 3,500 JAM Card Friendly Businesses across the UK and Ireland. As we scale globally, we need a Marketing Manager who can amplify our voice, deepen our digital presence, and position JAM Card as the go-to inclusion solution for businesses and communities worldwide. 

This brand-new role is a unique opportunity to shape the future of JAM Card. As Marketing Manager, you will lead the development and execution of a bold, inclusive marketing strategy that drives digital growth, builds brand equity, and positions JAM Card as a global leader in inclusive communication. You will work closely with the JAM Card team and Head of Communications to: 

• Expand our digital footprint
• Build strategic campaigns
• Create compelling content
• Support commercial and social impact growth

Location: NOW Group Dublin, Arran Quay, Smithfield, Dublin, DO7E76E, Ireland

Reports to: Head of Communications

Hours: 30 hours a week

Salary scale: €50,000 per annum (pro-rata €40, 000 for 30 hours)

Our Vision: To promote JAM Card worldwide so that people with invisible disabilities can communicate that they need ‘Just A Minute’ of patience, and when they use the card businesses know what it is and how to support their request.

Our Mission: To have 1 million global JAM Card users in 10 years and be the Inclusion Partner of Choice for leading international brands.

Main Responsibilities

1. Develop and execute a comprehensive digital marketing and content strategy to grow brand visibility, drive qualified traffic, and generate leads across multiple channels, ensuring alignment with business objectives.
2. Manage, curate and oversee content creation for social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn), ensuring consistent brand voice, optimised engagement, and channel growth.
3. Coordinate and guide the production of video content, including interviews and testimonials, working with internal contributors and external partners to ensure high-quality delivery.
4. Develop JAM Card for Business webinar event series to engage with customers and become expert voice
5. Leverage data analytics to monitor and evaluate marketing performance, including email campaigns via Hubspot and Wix, providing insights and recommendations for continuous improvement.
6. Oversee the management and strategic use of video and photography assets, ensuring alignment with brand guidelines and campaign needs.
7. Write and refine compelling copy for diverse marketing channels, including blogs, press releases, and campaign materials, ensuring consistency in tone and messaging.
8. Plan, execute, and optimise monthly email marketing campaigns for JAM Card for Business customers, focusing on personalisation, engagement, and measurable results.
9. Track, analyse, and report on the performance of all marketing campaigns, providing clear insights and recommendations to improve effectiveness and ROI.
10. Represent JAM Card at events and tradeshows, leading lead generation efforts and ensuring seamless follow-up communications with prospective clients.
11. Coordinate JAM Card Business launch events with external stakeholders, ensuring that brand awareness and engagement is optimised
12. Support the Head of Communications in budget planning and management, ensuring marketing activities are delivered within budget and align with procurement processes.

This job description is not definitive and may be subject to review as the duties and responsibilities determine.

Please note that employment with NOW Group may be subject to a check from the Garda Vetting Bureau for positions working in relevant activity.

Essential Criteria

1. 3+ years marketing / communications experience with a solid understanding of digital and traditional marketing techniques
2. Excellent verbal and written communication skills, with strong attention to detail.
3. Strong project management skills with the ability to deliver initiatives on time and within budget
4. Demonstratable experience in capturing photography & video content, including editing skills
5. Confident using social media platforms and implementing effective strategies to grow engagement
6. Ability to work independently, take ownership of projects, and make informed decisions
7. Proficiency in MS Office and marketing tools such as HubSpot, Wix, Canva, Adobe or similar

Desirable Criteria

1. Experience using Google Analytics to monitor and report on campaigns
2. Knowledge of SEO principles and content optimisation

All employees in NOW Group are required to subscribe to the values of the organisation and demonstrate these values through agreed behaviours in their day to day work and their relationships with participants, stakeholders and colleagues. Candidates will be expected to demonstrate relevant values and behaviours as part of the interview process.