This role requires a proactive, creative leader with a strong background in marketing, media, and strategic communications. You'll be responsible for amplifying our mission, driving awareness of our programmes, and ensuring all communications reflect the organisation's inclusive values and national impact. 

Key Responsibilities 

• Lead the development and implementation of a national marketing and communications strategy aligned with our organisational goals.
• Act as brand guardian—ensuring consistency, professionalism and accessibility across all communications and platforms.
• Provide strategic advice to the CEO and management team on key messaging, public engagement, and reputation management.
• Support programme leads and officers to deliver on high-impact campaigns that promote inclusive opportunities and influence social attitudes and policy. 

Campaigns and Content

• Design and deliver engaging multi-channel campaigns to promote training, events, research, and inclusive physical activity initiatives.
• Manage the creation of high-quality digital and print materials including reports, toolkits, video content, blogs, and newsletters.
• Oversee social media presence and digital content strategy to build reach, visibility and engagement.
• Champion accessible communications that reflect diverse lived experiences of people with disabilities. 

Stakeholder Engagement

• Develop and maintain strong relationships with media, partners, funders, and advocacy networks.
• Support internal teams with messaging, communications planning, and events promotion.
• Coordinate PR opportunities, media releases, thought leadership articles, and public speaking engagements for senior staff.

Digital and Data 

• Manage and oversee website content production and administration including the planning and creation of regular and engaging content for Active Disability Ireland.
• Monitor insights, evaluate impact of digital campaigns and report on KPIs for communications activity.
• Create engaging digital content to tell Active Disability’s Ireland’s story to our current and new target audiences.

Person Specification

Essential Qualifications and Experience: 

• A third-level qualification (Level 8 NFQ or above) in Marketing, Communications, Journalism, PR or a related field.
• Minimum 3 years’ experience in a senior communications, marketing, or media role with evidence of leadership.
• Proven track record in designing, developing and implementing strategic marketing and communications plans.
• Excellent written, visual and verbal communication skills, with the ability to tailor messaging for diverse audiences.
• High level of proficiency in digital tools, social media, and Adobe Creative Suite.
• Extensive knowledge of social media (X, Facebook, Instagram and LinkedIn) and the use of metrics to inform campaign strategy and planning.
• Demonstrated experience managing brand, campaign development, and content production.
• Experience using analytics to measure and optimize campaign performance.
• Strong project management skills with the ability to manage competing priorities and lead cross-functional collaboration.
• A commitment to equality, inclusion, and the rights of people with disabilities.

Key Skills & Competencies 

• Exceptional interpersonal and stakeholder engagement skills.
• Capable and comfortable with managing a busy workload, able to prioritise tasks effectively, and meeting tight deadlines.
• Strong strategic thinking, organisational, and project management capabilities.
• Excellent communication skills (written, verbal, and presentation). Ability to work independently, flexibly, and as part of a multidisciplinary team.
• Skilled in data-informed decision-making and impact reporting.
• Strong leadership. Value working with a team and creating a positive culture.
• Ability to manage multiple projects independently and as part of a team.

Desirable

• Knowledge of the sport, community, health, or disability sector in Ireland.
• Experience producing accessible communications and inclusive content.
• Background in media relations, public affairs, or advocacy communications.