New Partnership to Deliver End-to-End Supporter Experience for Ireland’s Nonprofit Sector

Two specialist consultancies serving Ireland’s nonprofit sector have joined forces to help organisations move from supporter experience strategy to consistent, high-quality communications delivery. Thrive Marketing and The Human Experience Consultancy (HX) have announced a formal associate partnership, combining HX’s expertise in supporter experience design with Thrive’s marketing execution capabilities.

As part of this collaboration, Thrive Marketing has been formally appointed as an Associate of The HX Consultancy, joining a curated network of expert partners who work together to deliver integrated, high‑impact solutions for the nonprofit sector.

This partnership brings together HX’s expertise in supporter experience, strategy and insight with Thrive Marketing’s strengths in brand development, content creation and marketing execution.

Through the partnership, Thrive will support and deliver across three key HX service areas, including:

• Supporter Journey Content – translating strategy and journey mapping into compelling, high‑quality communications that strengthen connection and engagement.
• Content & Execution Support – providing hands‑on marketing delivery to bring strategies to life across channels.
• Supporter Voice Package – ensuring supporter insight and perspective are clearly reflected in messaging and storytelling.

This work forms part of HX’s broader Supporter Experience offering, which focuses on enhancing how supporters perceive and engage with organisations across every touchpoint.

By combining strategic insight with execution capability, the partnership helps organisations bridge a critical gap, moving from planning to consistent, impactful delivery.

“This collaboration reflects a shared belief that real impact happens when insight, strategy and content come together. We’re excited to support organisations in bringing their supporter journeys to life through meaningful, high‑quality communications.” - Jennifer Brennan, CEO of Thrive Marketing

“Collaboration is central to our approach. Thrive Marketing brings both the strategic understanding and execution capability required to ensure our clients can realise the full value of their supporter experience work. This partnership strengthens our ability to deliver end‑to‑end support.” - Jane Trenaman, Founder of The Human Experience Consultancy

Together, Thrive Marketing and The HX Consultancy are committed to helping purpose‑driven organisations strengthen supporter relationships, improve retention and deliver more impactful, human‑centred communications.