Senior Supporter Growth and Development Manager

Main Duties and Responsibilities

 Fundraising Campaign Development and Management

• Develop and manage multi-annual individual giving fundraising plans aligned with organisational strategy and income targets.
• Plan, develop and project manage integrated, multi-channel individual giving fundraising campaigns.
• Engage with Charity Partners to shape campaign focus, content and messaging.
• Set, monitor and achieve campaign KPIs, targets, metrics and deadlines.
• Manage campaign data selection, segmentation, targeting and implementation processes.
• Lead the project management and development of fundraising campaign copy, creative briefs and communications materials in collaboration with internal teams and external suppliers.
• Conduct ongoing campaign analysis, produce regular performance reports and manage changes to implementation based on insight.
• Consistently analyse results, interpret trends and implement recommendations to improve acquisition, retention and lifetime value.
• Manage key projects and new developments as required

Fundraising Innovation and Development

Lead the phased development of a new structured supporter growth innovation pipeline.

• Prepare written business cases and deliver presentations for new fundraising campaigns, products or methods.
• Take ownership of testing, learning and scaling new individual giving fundraising approaches to maximise income and supporter engagement.
• Conduct market research, supporter insight analysis and opportunity assessments to inform innovation.
• Apply test-and-learn methodologies and digital innovation to fundraising product development.

Budgeting and Financial Management

• Manage annual and multi-annual fundraising budgets, including forecasting and performance expectations.
• Maintain financial oversight of acquisition and innovation spend to ensure value for money and strong return on investment.
• Manage campaign costs and report on ROI, cost per acquisition and income performance.
• Report on budget performance and financial risk as required.

Supporter Engagement and Segmentation

• Use data and insight to identify and develop supporter segments to optimise campaign performance.
• Support the development of proven supporter journeys from acquisition through to retention and stewardship handover.
• Support the identification of opportunities to enhance supporter engagement, loyalty and lifetime value.
• Input into stewardship and impact reporting for supporters, demonstrating the impact of their gifts.
• Represent the organisation in supporter engagement initiatives as required.

Data Management, Analysis and Insight

• Ensure effective use of CRM systems and fundraising data in compliance with GDPR and data protection requirements.
• Use analytics to drive segmentation, targeting, campaign optimisation and decision-making.
• Oversee reporting on fundraising performance, supporter data and partner delivery.
• Deliver high standards of data quality in collaboration with colleagues in supporter care and data.

Leadership and Management

Provide direction and leadership to the fundraising team.

• Manage and support a small internal team, fostering a collaborative, positive and results-driven culture.
• Direct and oversee outsourced agencies and suppliers, setting KPIs, managing contracts and ensuring quality delivery.
• Builds a positive, collaborative, and high-performing culture within the team, across partner relationships and cross functions.

Compliance, Processes and Governance

• Ensure adherence to fundraising best practice, regulatory requirements, data compliance and organisational policies in fundraising and supporter engagement through training and monitoring.
• Lead the development and regular review of individual giving fundraising processes and procedures.

Collaboration and Partnerships

• Work closely with digital, communications and data team members to align fundraising, digital and social media strategies.
• Build and maintain strong relationships with Charity Partners, agencies and suppliers.
• Engage in effective cross-departmental planning and briefing to ensure smooth campaign execution.
• Represent the organisation externally with supporters, partners and stakeholders.
• Stay informed of sector trends and emerging opportunities for fundraising growth and innovation.

Other

• Carry out any other reasonable duties consistent with the role.
• Act at all times in the best interests of the organisation and in accordance with its mission, vision and values.