Planning Your 2019 Communications Strategy: Dublin - 25 October 2018

Training provider: 
The Wheel
Date / time: 
25 Oct 2018 - 9:30am - 1:00pm
The Wheel, 48 Fleet Street, Dublin 2
Price details: 
Member Price: 70 Euro / Non-Member Price: 120 Euro

A good strategic communications plan is essential to setting and reaching objectives for your organisation. Learn the fundamental rules and methods to creating a plan that will work for your organisation.

To book, go to the bottom of page and click 'Add to Cart'.

SKU: EVT181774
Course details: 

This workshop will facilitate participants wishing to develop a strategic communications plan within their organisation. In particular, it will look at audience, message and media and how to target each.

It will be an interactive session with participants using examples drawn from their own experience.

You will learn how to:

  • develop a strategic communications plan
  • communicate your impact & outcomes
  • align your messaging with your organisation's strategic objectives
  • tell your organisation’s story
  • map and analyse your target audiences
  • identify the most suitable communications channels for your organisation
  • measure the impact of your communications strategy.

Learning Outcomes

At the end of the workshop each participant will be equipped with the specific tools they need to establish a process in their own organisation to develop a plan that is focussed, realistic and has clearly defined actions.

Facilitator:  Gert Ackermann


Gert Ackermann is The Wheel's Communications Coordinator. He studied Political Science and Journalism before cutting his teeth in the world of journalism, book publishing, publicity and digital marketing. 

Gert is responsible for developing and implementing The Wheel's communications strategy, media relations and brand positioning. As a member of The Wheel's Public Policy Team, he is involved in designing communications and advocacy campaigns aimed a variety of stakeholders..

Feedback from Previous Attendees of Gert's Communications Workshop:

"This was by far one of the best pieces of training I have attended from the point of view of relevance to what I needed, meeting my expectations, and knowledge and expertise of the facilitator/trainer. It was extremely informative and practical in its approach and left me feeling I could adapt many of the suggestions and ideas being put forward. Gert was excellent." - N. Mulligan, Dublin AIDS Alliance
"Gert is an excellent communicator and presenter. The session was very informative, and so engaging,I don't think anyone checked their watch during the 3hr session!" - M. O'Sullivan, Youthwork Ireland Cork
"I really enjoyed the session, it was very informative and covered a lot of information. I particularly found it useful in terms of learning how the media works and how to interact with them effectively. What I learned will be very beneficial in my day to day work." - C. Dunne, Fighting Blindness

Who Should Attend: 

Anyone interested in communications and marketing as it applies to the nonprofit sector, including CEOs, board members, communications officers, information officers and fundraisers.

How to Register: 

Registration on the day from 9.15am.

To book, go to the bottom of page and click 'Add to Cart'.

Course contact details

01 454 8727

Members of The Wheel receive reduced rates on events.