Digital Advocacy: Planning and Creating Digital Content


Carmelite Community Centre, 56 Aungier St, Dublin 2, D02 T258
Price - Member
Price - Non-Member
Event Date

Digital Advocacy: Planning and Creating Digital Content

Working in the NGO and charity sector can often mean that our resources are stretched. The aim of this workshop is to help participants to be able to plan their communications more efficiently and effectively.

Engaging target audiences require different content on different social media platforms - participants will gain an understanding of how to reach and influence their audiences through visual content. The workshop will focus on tips and (budget-friendly) tools for creating social media content, to include:

  • Graphics
  • Infographics
  • Animations
  • Short videos.

Participants will be given the opportunity to try out the different tools and start creating content.

53.3399047, -6.2659353

Craig Dwyer

Craig Dwyer is the Founder of ForaChange, working with nonprofit organisations, activists and campaigning groups on digital campaigns and strategic communications for progressive social change. He previously worked as the Social Media Director for Yes Equality during the marriage equality referendum in Ireland, and he travelled to Australia in 2017 to work on their marriage equality campaign. In 2018, Craig co-founded the Transparent Referendum Initiative which advocated for increased transparency of online political ads during the eighth amendment referendum.

Who should attend

People who have responsibility for digital and social media within their workplace, those working at smaller organisations with limited resources and those interested in broadening their digital and creative skills.