Webinar - Writing a Press Release


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Webinar - Writing a Press Release

Why are some organisations always in the news?

Is it because their work is more "newsworthy" than yours? Probably not.

Do they have unlimited PR budgets? Unlikely.

They are probably just media savvy: they understand how the media operates and what journalists want.

This webinar has been developed to equip community and voluntary organisations with the skills and knowledge to work with the Irish media.

This webinar will explore:  

  • How the media works: understanding the news cycle
  • The art of the press release: how to write a headline-grabbing press release
  • Pitch or perish: how to pitch your story to journalists
  • PR photos: how to organise a successful photo-call.

You will gain a deeper understanding of the workings of the Irish media and you will learn the basic skills required to generate publicity for your organisation

Meet your Facilitator:


Gert Ackermann is The Wheel's Communications Manager. He studied Political Science and Journalism before cutting his teeth in the world of journalism, book publishing, publicity and digital marketing. Gert is responsible for developing and implementing The Wheel's communications strategy, media relations and brand positioning. 

Who should attend

Anyone interested in communications, public relations and marketing as it applies to the community and voluntary sector.