Digital Campaigning

Details

Venue
The Wheel. 48 Fleet Street
Price - Member
€70.00
Price - Non-Member
€120.00
Event Date
to

Digital Campaigning

This event is now fully booked!

Digital campaigning is revolutionising non-profit advocacy and fundraising. Yet, for all the success stories and proven benefits, many charities still struggle to achieve tangible benefits in this area.

Covering the fundamentals of an integrated approach to digital marketing, this workshop will equip participants with the skills to develop, implement and analyse digital advocacy and fundraising campaigns. 

You will be introduced to:

  •  The latest concepts, tools & channels in online campaigning
  • Digital advocacy (including online petitions & surveys)
  • Online fundraising
  • Fundamentals of digital advertising (Google Adwords & Facebook Advertising)
  • Digital strategy (web, email and social)
  • Web and social media metrics and analytics

The workshop will include a number of case studies and practical examples.

53.3454168, -6.2606667

This event is now fully booked!

Meet Your Facilitator

Gert

Gert is The Wheel's Communications Manager. Gert studied Political Science and Journalism before cutting my teeth in the worlds of journalism, book publishing, publicity and digital marketing. He is responsible for developing and implementing The Wheel's communications strategy, media relations and brand positioning.

Who should attend

Anyone interested in communications and marketing as it applies to the non-profit sector, including CEOs, board members, communications officers and fundraisers. Participants should have a basic knowledge of social media.