Help with Fundraising

Setting Realistic Fundraising Targets

Fundamental to successful fundraising is the setting of a fundraising target, whether it is €100 or €1,000,000. Setting a fundraising target enables fundraisers to plan strategically for achieving the target.

To achieve the overall fundraising target is is recommended to further develop a series of fundraising targets for other areas of activity.

So for example, an organisation which needs to fundraise €100,000 may set a target of:

Resources for Schools, Students, Researchers & Individuals does not generally cover funding opportunities for schools, students or researchers (except where the school / research activity is about broader community activity) or individuals. Below however you can find some resources that may assist any of the above groups in their funding research.


Schools can often fall outside of the remit of many funders but not all. A limited number of grant-makers (statutory or private) will fund or offer support to schools, e.g. Léargas or Microsoft Ireland.

Analysing Your Fundraising Capacity

Part of the planning process for fundraising is to analyse your fundraising capacity, or the ability of your organisation to reach its fundraising target. An analysis of fundraising capacity will include analysis of the people you have available, fundraising resources and organisational factors.


People are a key factor in successful fundraising. From volunteers participating in street collections to trustee members and staff - fundraising is only really effective when people are dedicated to a fundraising role. Your organisation might ask itself:

The Language of Philanthropy and Background on Community Foundations

Prepared by The Community Foundation for Ireland

How does Philanthropy differ from Charity?

Philanthropy tends to be planned giving, developed with the input of professional advisors, family members and with detailed consideration of long-term returns on the investment. Charity in the typical sense tends to be more reactive.

Fundraising Appeals

An important and sometimes neglected area of fundraising is a strong, clearly articulated fundraising appeal. To fundraise successfully you have to take the time and effort to develop attractive, effective fundraising appeals.

The need to present appeals in an engaging way is why many fundraising professionals have previous marketing experience or qualifications because, like it or not, fundraising is selling. Just because you are ‘selling’ the good work that your charity does, you must avoid ‘falling in love with your stock,’ as marketing people say.

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