Saturday, 4 September: Conference - Communicating environmental issues through the web - What can the internet deliver?
Please register at:
The EU Commission Representation in Ireland and the Celsius research Group, DCU, are hosting a special one day conference entitled "Communicating environmental issues through the web - What can the internet deliver?"
Time: The conference takes place on Saturday 4th September at 10.00 am
Location: European Union House, 18 Dawson Street, Dublin 2
The aim of the conference
Across a range of environmental fields including loss of bio-diversity, maintenance of natural resources and climate change we need to communicate to the public and policy-makers the need for a change in our behaviour. 
The internet is a powerful tool in communicating the threats the earth is facing. This one day conference seeks to explore how the internet is being used to convey the complex issues and challenges associated with the environment.
Social media and special web based tools all have a role to play in communicating to members within an environmental organisation, to the public and to key decision makers. The question is how can these tools be further harnessed?
This conference will bring together journalists, academics, politicians, business people, leaders from the environmental NGO sector and social media practitioners to discuss how web based technologies can be used to communicate complex issues.
Fred Pearce, the well known science writer, columnist for the Guardian and consultant editor for the New Scientist, has kindly agreed to deliver the keynote address.
The day will be broken into four sessions followed by a reception.
(Please note that these times may change)
10.30-12.45: Practical workgroups for online tools.
  • Using Facebook, Twitter and debating forums
  • Successful web-video production
  • Examples of NGO campaigns at home and internationally
12.45 - 2.00    Lunch
2.00 - 3.10:  Panel discussion: What online tools work best in bringing the environmental message to the public?
3.20 - 4.25: Panel discussion: What environmental messages work best with the public?
4.30 - 5.30    Keynote address: Mr Fred Pearce, on the online debate in the UK in the field of climate change
This workshop will take place on the 4th of September at European Union House, 18 Dawson Street. Entry is free but places are limited.
Please register interest at:
For further information please contact
Conference speakers currently include:
  • Fred Pearce, Columnist Guardian/ Former Editor New Scientist/ Author/ Blogger
  • John Gibbons, Journalist and specialist environmental writer. He contributed a weekly column on  environmental issues for the Irish Times for two and a half years and regularly appears as a commentator in the broadcast media. His primary interest is in climate change and sustainability, as well as analysing the communication of science in the lay media.
  • Oisín Coghlan, Director of Friends of the Earth Ireland since 2005
  • Friends of the Earth maintain an active online program which includes member engagement and online advocacy.
  • Professor Frank Convery, Professor of Environmental studies UCD/ Chairman of Comhar SDC / Blogger
  • Damian Connon (TBC), Press and online communications officer, Green Party
  • Brian Trench, Journalist/ Academic/ Researcher on Social Media, DCU School of Communications/ Celsius Group
  • Jimmy McGrath, Advertising Director at Cawley Nea TBWA. Jimmy worked on the Power of One and campaigns
  • Danny Walsh, Communications Officer, Irish Environmental Network
  • Peter O'Brien, Founder of Eden Bee, a unique social network devoted to increasing cooperation and social values with its members online and offline
  • Karin Dubsky (Moderator), Coordinator of Coastwatch Ireland / Trinity College Dublin
  • Damian O'Broin, Director, Ask Direct, a direct marketing agency with substantial experience using online tools in the not-for-profit sector
  • James Kelly, Web film producer and director, Feenish Web Films
  • Mike Walker, Communications Director, Oceans 2012, a pan-EU NGO for reform of fisheries with a substantial web presence.
  • Tadhg O'Corcora, Irish Peatland Conservation Council Officer/ Online Communication Officer
  • Eddie McVeigh, EU Commission. Will discuss a new online lobbying website
  • Niall Kearns, Director of IBIS, internet strategy consulting agency, with substantial experience in environmental campaigns.
(A full list of panelists will be available prior to the conference).
For further information please contact