Charities Avail of Free Marketing Expertise

Charities seeking to improve their communication skills and reach a wider public audience have received a boost with the recent launch of the “Marketing for Change” programme.

Conceived and developed by Aldagh McDonagh and Sandra Lawlor of the marketing resources firm, Alternatives, the “Marketing for Change” programme aims to link experienced marketing professionals together with those charities in greatest need of their expert advice. Offering the greatest benefit to both parties, the charities will be able to avail of years of specialist marketing experience for free of charge while those professional marketers who are volunteering their time to the programme will be able to feel the satisfaction of giving something positive back to the community at large.

The slogan for the programme is “Give Time, Give Talent”, a phrase that neatly encapsulates this flexible programme. Volunteers sign up to the scheme for an agreed period of time (while obviously maintaining their own day-to-day work commitments) and work on those projects that are best suited to their particular skills. These projects range from developing advertising campaigns, direct marketing and public relations, as well as website development and promotion.

In a recent interview with the Irish Times, Aldagh McDonogh, the “Marketing for Change” programme director, said that, “It's a win-win. For the charities, they gain access to experienced marketers free of charge. For the volunteers, they will be able to provide high-impact marketing contributions in an easy and flexible way."

Ms McDonogh also added that, “Good marketing makes a real difference to business. It is, we believe, a critical success factor for any business serious about success. That's why we're dedicated to building marketing in the Irish business world and the same applies to charity causes. The difference is that many charities cannot afford to employ the services of a skilled marketer.”

To find out more about the “Marketing for Change” programme, visit the Alternatives website:


Original source: Irish Times