Communications Strategy

Your communications strategy

Do you have a strategy for regular and effective communication with your stakeholders (the people who would have a particular interest in your organisation)? If not, consider drawing one up. Think carefully about the image you wish to portray. (In marketing terms, things means things like consider your ‘brand’ and ‘market position’.) Your image need not be overly glossy; in fact spending a disproportionate amount of money on publicity materials can be off-putting for those who fund you and may misfire. Your image does, however, need to be professional, and you can begin to set the right tone by having proper stationery and using a standard logo on all materials.

The reputation of your organisation is one of your biggest asset

The reputation of your organisation is one of your biggest assets and needs to be safeguarded. This should be an important part of your overall risk management strategy. One of the ways of reducing the risk of damage to your organisation’s reputation is to have an external communications and publishing policy in place.

You must communicate with your stakeholders in a meaningful way. As your stakeholders are so varied, you may need to gather and present similar information in different formats. There are a number of communication methods, however, that are useful across the board. If any of these seem daunting, consider finding a suitably qualified person to help you – either a volunteer or, if you can afford it, a consultant.

Specialist communications training with The Wheel >>