Webinar: Writing A Headline-Grabbing Press Release - 24 March 2017

Training provider: 
The Wheel
Date / time: 
24 Mar 2017 - 10:00am - 11:00am
Venue: 
Online
Location: 
e-learning
Price details: 
This webinar is free and exclusive for members of The Wheel
WebinarSeries

Learn how to write a media savvy press release and get it into the right hands. 

This webinar is free and only for members of The Wheel. Registration is required.

*NOTE: Once your booking is approved, you will receive a confirmation email with instructions for joining the meeting.

Book your place here to join the webinar on 24 March.

Course details: 

Why are some organisations always in the news?

Is it because their work is more "newsworthy" than yours? Probably not.

Do they have unlimited PR budgets? Unlikely. 

They are probably just media savvy: they understand how the media operates and what journalists want. 

This webinar has been developed to equip community and voluntary organisations with the skills and knowledge to work with the Irish media.

The will explore:·    

  • How the media works: understanding the news cycle
  • The art of the press release: how to write a headline-grabbing press release
  • Pitch or perish: how to pitch your story to journalists
  • PR photos: how to organise a successful photo-call.

You will gain a deeper understanding of the workings of the Irish media and you will learn the basic skills required to generate publicity for your organisation.

Facilitator:  Gert Ackermann

Gert Ackermann joined The Wheel as Communications Officer in March 2008. He studied Political Science and Journalism before cutting his teeth in the world of journalism, talk radio and book publishing.

Gert is responsible for The Wheel's communications strategy and publications and he is the editor of the sector magazine, Be The Change. Gert also works as a freelance publicist and consultant in the community & voluntary and publishing sectors.


Feedback from Previous Attendees of Gert's Media Workshop:

"This was by far one of the best pieces of training I have attended from the point of view of relevance to what I needed, meeting my expectations, and knowledge and expertise of the facilitator/trainer. It was extremely informative and practical in its approach and left me feeling I could adapt many of the suggestions and ideas being put forward. Gert was excellent." - N. Mulligan, Dublin AIDS Alliance
 
"Gert is an excellent communicator and presenter. The session was very informative, and so engaging,I don't think anyone checked their watch during the 3hr session!" - M. O'Sullivan, Youthwork Ireland Cork
 
"I found the session informative, useful and productive, particularly in understanding the way media outlets operate etc." - N. Dwyer, Youth Work Ireland Cork

Who Should Attend: 

Anyone interested in communications, public relations and marketing as it applies to the community and voluntary sector.

How to Register: 

This webinar is free and only for members of The Wheel. Registration is required.

*NOTE: Once your booking is approved, you will receive a confirmation email with instructions for joining the meeting.

Book your place here to join the webinar on 24 March.

Course contact details

Telephone: 
01 454 8727
Email: 
info@wheel.ie

 

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