Search Engine Marketing
This course is aimed at all those who might have responsibilty for managing online activity or ensuring the visibility of the organisations website on the internet. The course is suitable for Marketing Executives, Information Officers, IT Managers, Marketing Managers and Business Owners.
Course Outline
- Organic Search Engine marketing
- The Search Engine Marketing Environment
- Keyword Research
- Search Engine Friendly Design
- Link Building
- Search Engine Friendly Development
- Sponsored Listings Search Engine marketing
- Users' Search Behavious
- Getting Started with Google adwords
- Optimising your sponsored listings campaign
- Other Sponsored Listings networks
It is designed for anyone involved with or responsible for managing online activiity of ensuring the visibility of your website.
Please contact Irish Times Training on 01 472 7101 or email gencourses@irishtimes.com for details of forthcoming courses and to obtain registration details.
