Protecting Your Nonprofits' Reputation: Dublin - 29 March 2017
It doesn't matter how good you are, at some point something bad will probably happen to your organisation. While crises can't always be avoided, it is possible to prepare and to mitigate the impact of a crisis. Indeed, your organisation has an obligation to its stakeholders to be prepared for such eventualities.
Drawing on real-life examples and academic research, this workshop will equip you and your organisation with all the tools you need to not only prepare for a crisis but also to deal with the aftermath. The following topics will be covered:
- Principles of Situational Crisis Communications Theory (SCCT)
- How to plan for an unforeseen crisis
- The crises communications team: its role and responsibilities
- The immediate response: options and timing
- Communicating with your stakeholders in a crisis
- Holding statements
- Dealing with the media in crisis
- Social media in a crisis
- Repairing your reputation.
Facilitator: Gert Ackermann
Gert Ackermann is The Wheel's Communication's Coordinator. He studied Political Science and Journalism before cutting his teeth in the world of journalism, corporate communications, talk radio and book publishing.
Gert is responsible for The Wheel's communications strategy and publications and he is the editor of the sector magazine, Be The Change. Gert also works as a freelance publicist and consultant in the community & voluntary and publishing sectors.
Feedback from Previous Attendees of Gert's Communications Workshop:
"I got a huge amount out of the session, the content Gert covered was excellent & I learnt so much in such a short space of time. There was so many helpful nuggets info to bring back & apply to my work. What I found very valuable was the content on how to plan & put together a Digital Campaign." - A. Kenny, LauraLynn Children's Hospice
Anyone interested in communications and marketing as it applies to the non-profit sector, including CEOs, board members, communications officers and fundraisers. Participants should have a basic knowledge of social media.