Online PR
This course is suitable for agency and in-house personnel currently engaged or planning to work in online public relations.
Course Benefits
* Understand the scope and tools of online PR and where it integrates into other online marketing disciplines
* Learn how to develop an online PR strategy for a specific audience to support different types of outcomes
* Identify relevant online properties to communicate with your audience
* Integration of offline and online PR
* Monitoring your brand reputation online
Topics Covered
* How does online change the nature of PR?
* Integrating online PR and traditional PR
* Tools and techniques for online PR
* Reputation management
This course is suitable for agency and in-house personnel currently engaged or planning to work in online public relations.
Place contact Irish Times Training by emailing gencourses@irishtimes.com or calling 01 4727101.
