Media Skills - Communicating your business through the Media
Media exposure can bring unique advantages to your business, advantages which cannot be achieved with advertising alone. But knowing how the media works and how to access the right people to get on air or in print requires expertise and contacts. On this course you will learn how to spread the news about your business without spending a fortune. It is designed for those who may need to raise their profile through the media but who have little idea how to do so. Successful communication skills are crucial skills for many businesses today but acquiring those abilities can require training from media professionals who understand the media business. This course offers insights into how the media operate and how/why the media choose the stories and people they cover. It will give individuals and businesses the skills to access the media and the necessary tools required to deal with the media. Participants will learn how to communicate a business story, raise a profile, plan a media campaign or pitch an idea to the media for potential broadcast or printed coverage.
Understand how the media operates and why journalists, editors and producers choose the stories they write and broadcast about
Learn how to raise your profile by accessing radio and television programmes, newspapers and magazines
Acquire the skills to sell yourself or pitch your idea to the media and understand who you should speak with to get on air and in print
Plan a media strategy
Understand your target audience
Build contacts with journalists and broadcast practitioners
Control your nerves and remain calm during interviews
CEOs or senior executives of small to medium-sized enterprises who need to learn how to deal with the media
Entrepreneurs interested in raising their own profile or that of their business
Company staff who need to communicate their organisation's message without spending a fortune on marketing budgets
Press officers and spokespeople
Marketing staff
Other business managers and executives who need to deal with the media
Phone Fiona on 01 4920323
or email info@acceleratingperformance.ie
