Introduction to Digital Campaigning: Galway - 28 February 2017

Training provider: 
The Wheel
Date / time: 
28 Feb 2017 - 2:00pm - 5:30pm
Harbour Hotel, New Dock Road, Galway
Price details: 
Member Price: 60 Euro / Non-Member Price: 95 Euro
Intro Digital CampaigningLimerick28Feb2017

Covering the fundamentals of an integrated approach to digital marketing, this workshop will equip participants with the fundamental skills to develop, implement and analyse digital advocacy and fundraising campaigns.

Select from the price options at the bottom of page and click 'Add to Cart'.

Course details: 

Digital campaigning is revolutionising nonprofit advocacy and fundraising. Yet, for all the success stories and proven benefits, many charities still struggle to achieve tangible benefits in this area.

Covering the fundamentals of an integrated approach to digital marketing, this workshop will equip participants with the fundamental skills to develop, implement and analyse digital advocacy and fundraising campaigns. 

You will be introduced to:

  • The basic concepts, tools & channels of online campaigning
  • Virality
  • Memes
  • Digital advocacy campaigns
  • Digital fundraising campaigns
  • Online fundraising tools
  • Fundamentals of digital advertising (Google Adwords & Facebook Advertising)
  • Digital strategy (web, email and social)
  • Web and social media metrics and analytics.

The workshop will include a number of case studies and practical examples that will help you develop high-impact digital campaigns. 

Facilitator:  Gert Ackermann

Gert Ackermann joined The Wheel as Communications Officer in March 2008. He studied Political Science and Journalism before cutting his teeth in the world of journalism, talk radio and book publishing.

Gert is responsible for The Wheel's communications strategy and publications and he is the editor of the sector magazine, Be The Change. Gert also works as a freelance publicist and consultant in the community & voluntary and publishing sectors.

Feedback from Previous Attendees of This Workshop:

"So much to take in from driving engagement, planning campaigns, communication, knowing your followers, donors and thinking how to get more involvement/engagement. Very insightful and excellent introductory session to Digital Campaigning." - C. Donnelly, Chronic Pain Ireland 
"I found value in a lot of the content. The section on the analysis of social networks was particularly enlightening. The emphasis on visual content was of great interest plus the mapping of contacts. The importance of keeping donors updated with what is actually happening with their money was a good reminder and the importance of NOT being the charity that ALWAYS asks for things!! And finally the significance of having a donate button on the website and text donation capabilities was educative. There wasn't any part of the session that was unhelpful! I will certainly attend more sessions in the future!" - C. Coughlan, The Cork Deaf Association
"I was happy to discover that I have been on the right track with things I'd been trying out. I also discovered new ways of digital campaigning & other resources I can use for it." - C. Faherty, Cork Animal Care Society
"The advocacy segment was particularly relevant & helpful Understanding of the less obvious aspects of Facebook & LinkedIn Online tools." - G. Dickson, Cork YMCA/ YMCA Ireland 
"I am new in my organisation so I got a great understanding on how important a website is, emailing and facebook. Our Organisation has never done fundraising so it gave me an insight on how firstly to let people know we are here. I will bring it to the Board. I think our website would need to be changed from what I learned at the course." - M. O'Mahony, Eating Disorder Centre Cork

Who Should Attend: 

Anyone interested in communications and marketing as it applies to the non-profit sector, including CEOs, board members, communications officers and fundraisers. Participants should have a basic knowledge of social media.

How to Register: 

Registration on the day from 1.45pm.

To register for this course, simply go to the bottom of this page, select the appropriate option and click "add to cart".

Course contact details

01 454 8727

Members of The Wheel receive reduced rates on events.


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