You and Your Organisation

Communications, Marketing & PR

 “The single biggest problem in communication is the illusion that it has taken place.” - GB Shaw

Management

You and Your Organisation

Here you can find out all sorts of information about how to govern and manage your group, be it a charity, community, voluntary or nonprofit organisation. It's designed to be a one-top-shop for the typical challenges and issues faced by people working in such organisations. It all comes from our series of Good Practice Guides for working in community and voluntary organisations which can be odered in our 'publications' section. 

Click on any of the following topics to learn more:

Vision and Mission

Every organisation has an ethos, a belief system or a set of principles 

Defining what you are about: vision and mission

Although most organisations will have some sort of governing document, the wording and language used in constitutions, memoranda of association and similar documents are frequently insufficient, too broad or unsuitable for wider use. Developing a short, clear vision statement and/or mission statement that summarises the long-term change that you want to make, is therefore very useful. When doing so, it is vital that all relevant people are involved. 

Strategy

Without a strategy for the way ahead, you will probably get lost or, at the very least, end up going around in circles.

Annual Reports

Producing a report on an annual basis that communicates the key information as noted below is good practice.

An annual report is an underused publicity vehicle.

Communications Strategy

The reputation of your organisation is one of your biggest asset

Your communications strategy

Do you have a strategy for regular and effective communication with your stakeholders (the people who would have a particular interest in your organisation)?

Working with the Media

Working with the media is not about sending hundreds of press releases

The media has an important role to play in the life of community and voluntary organisations.

Insurance

Remember though that insurance will not cover you for circumstances like getting into debt, defamation or breach of contract

However small or informal your organisation, insurance is a must. It is also a crucial way to minimise the risk to your organisation.

Risk Checklist

 Do you have adequate systems in place to manage risk?

 Use the following questions to figure out your organisation's current level of risk:

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