Guided by course tutors, you will learn to write press releases that get printed and carry out other public relations skills, based on real life situations.
10 evenings with projects to be completed during the term.
Upon completion of this course you will:
- Develop writing skills
- Have the skills to be pro-active in media relations
- Have practical knowledge on how to draft a press release
- Know how to improve your companies image through public relations
- Understand what journalists want and how to work with the media
- Identifying and accessing those who are interested in your story
- Seeing opportunities for Press coverage
- Interview preparation and delivery for radio and print media
- Essential tips for Media interviews (practical based training).
- Identifying publics, choosing tactics and deciding timing.
- How customising your approach yields much better results.
