public relations | The Wheel

Public Relations – Practical, Experienced led Training

Guided by course tutors, you will learn to write press releases that get printed and carry out other public relations skills, based on real life situations.

10 evenings with projects to be completed during the term.

Upon completion of this course you will:

Develop writing skills
Have the skills to be pro-active in media relations
Have practical knowledge on how to draft a press release
Know how to improve your companies image through public relations
Understand what journalists want and how to work with the media
Identifying and accessing those who are interested in your story
Seeing opportunities for Press coverage
Interview preparation and delivery for radio and print media
Essential tips for Media interviews (practical based training).
Identifying publics, choosing tactics and deciding timing.
How customising your approach yields much better results.

Byrne Communications

Organisation:

Byrne Communications

Public Relations & Public Affairs Consultant available to provide Communications Strategies; Management of Crisis/Issue Communications; Media Relations and Evaluation of Campaigns.

Information about your organisation / company:

Prior to undertaking a PhD in the Dept of Sociology in Trinity College, I was a Director and Board member of one of Ireland's most reputable and successful public relations consultancies.I have professional experience across a broad range of areas including:

planning and implementing strategic communication programmes and campaigns
public information campaigns
media training
public affairs lobbying
issue management
creative problem solving
change management
project management.

Training experience and qualifications:

B.A.Hons.(Communications Studies) Dublin City University and a M.Phil in Sociology, Trinity College Dublin.
Currently undertaking a PhD in the Dept of Sociology in TCD
Fellow of the Public Relations Institute of Ireland.
Diploma and Certificate in Marketing awarded by DIT.

Contact Details

Address 1:

67 Connaught Street

Address 2:

Phibsborough

City:

Dublin 7

County:

Co Dublin

Phone:

01 8380615

Email:

Martina@ByrneCommunications.net

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Working with the Media

Working with the media is not about sending hundreds of press releases

The media has an important role to play in the life of community and voluntary organisations. It can enhance organisations’ profiles, enabling them to raise awareness of their activities, to reach out to potential new supporters and to influence policy debate. It also needs to be considered as an important part of crisis management in the unlikely event of the organisation receiving unfavourable publicity.

Working with the media is not about sending hundreds of press releases

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Communications

“The single biggest problem in communication is the illusion that it has taken place.” - GB Shaw

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Annual Reports

Producing a report on an annual basis that communicates the key information as noted below is good practice.

An annual report is an underused publicity vehicle. If it is produced at all, frequently it is dull, providing only the minimum reporting and financial information required by the Companies Registration Office (if your organisation is a company). For organisations that are not companies, reports on finances and progress, as would normally appear in an annual report, are often only produced for donors at intervals specified by various funding programmes.

Annual reports can have multiple purposes:

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Communications Strategy

The reputation of your organisation is one of your biggest asset

Your communications strategy

Do you have a strategy for regular and effective communication with your stakeholders (the people who would have a particular interest in your organisation)? If not, consider drawing one up. Think carefully about the image you wish to portray. (In marketing terms, things means things like consider your ‘brand’ and ‘market position’.) Your image need not be overly glossy; in fact spending a disproportionate amount of money on publicity materials can be off-putting for those who fund you and may misfire.

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Newsletters and Websites

The type of information you can put on a website is almost limitless...

Newsletters

Newsletters are published more frequently than the annual report and are therefore a good way of communicating on a more regular basis about current issues.

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Diploma in Event Management & Public Relations

No matter what the event – corporate, sporting, entertainment or otherwise – this programme provides the knowledge and skills to make it a successful one. Underpinned by project management, marketing and public relations principles, the programme takes students through identifying and planning the right event through to delivering it successfully on the day.

Diploma in Marketing, Advertising, Sales & PR

This programme has been designed for those with an interest in communications who seek a qualification to enhance future employment prospects and career progression. The modules covered in the programme give a solid foundation to the world of marketing and communications in Ireland and beyond. All modules have a practical focus on how each area works and functions, while also providing additional insights into future developments. There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.