Question

I am doing some research for a non profit organisation who are thinking of expanding their methods of funding. Currently, the organisation gets mostly cash donations, generates through direct mail and a raffle.

I am thinking of trying an direct debit donation next year. However, I am unsure of figures of cash vs. direct debit funding, and which is more effective in generating funds.

Can you please advice?

Regards,

Ted

Comments

paul.meade's picture

Hi Ted, You ask an

Hi Ted,

You ask an interesting question here - one that is cropping up with increasing frequency. Although we do not have any specific research conducted yet into the issue of direct debits, I can point you towards some hopefully useful resources (note: these links are not to Irish organisations, but they should still lend you some perspective on this issue):

A few basic reasons of the attractiveness of Direct Debits:

http://www.fundraising-initiatives.org/en/products-services/direct-debit-collections/

An extremely useful slideshow / report on the Direct Debits for charities (UK):

http://www.slideshare.net/scottgray/direct-debit-the-golden-egg-of-fundraising

Cash V's Direct Debit
http://www.torse.co.uk/direct-debit-vs-cash-cheque/

The perils of relying too much on Direct Debits (as cancelling them is easy and very final):

http://www.thirdsector.co.uk/news/rss/article/888424/Direct-debit-cancellations-skyrocketing/

I hope that helps!

Paul

Simon's picture

Some good links there. Just

Some good links there. Just wanted to add this more recent link from Third Sector implying that Direct Debits were recovering:

http://www.thirdsector.co.uk/news/Article/997604/fewer-donors-cancelling-direct-debits-/