Shave Or Dye Campaign Reaches 1 Million Euro Mark

Today FM has announced that Today FM’s Shave or Dye Campaign has just passed the €1,000,000 mark, for the Irish Cancer Society.

The campaign kicked off in February this year and saw The Ray D’Arcy Show break a World Record by shaving 315 heads in 1 hour by a team of 10 barbers.  Ian Dempsey dyed his hair orange, Matt Cooper went purple, Ray Foley and JP Gilbourne went green and blue respectively and Ray D’Arcy had his chest waxed!

Thousands of events took place all across the country with everyone from primary schools to big corporations such as Intel taking part.  In addition, the campaign saw sporting heroes such as the Irish Cricket Team and Special Olympians get involved.  Just about every walk of life in modern Ireland rose to the challenge.

A delighted Ian Dempsey spoke on the news, “What a way to start the long week-end! 1 million euro for this fantastic cause.  We were blown away by everyone organising their own Shave or Dye events.  The Irish public are brilliant!”

The latest data from the National Cancer Registry of Ireland indicates that there were 29,775 new cases of cancer diagnosed in 2009 and new cancer cases are expected to reach over 40,000 by the year 2020. oday FM’s Shave or Dye 2011