New TV Campaign Encourages Adult Education
Submitted by paulmeade on 14 January 2011 - 3:06pm
Hundreds of people have contacted the National Adult Literacy Agency (NALA) since New Year’s Day. The majority want help with reading, writing, maths or basic computers for both work and personal reasons. It is believed that the upsurge in calls to NALA is partly due to a series of TV adverts, developed and sponsored by An Post, that seek to encouraging adults to improve their literacy.
Research conducted by NALA found that many people with literacy difficulties were motivated to return to education by their children. A number of men interviewed wanted to improve their literacy, while also increasing their understanding of mathematics and computers, in order to meet the demands of their children’s education, including support with homework.
“My youngest fellow is delighted, he’s 6 and I do the home work. I just help him but I learn a lot from it now to be honest. My spellings are still not at all great but I can read everything so it (going back to education) has benefits all over.” (Quote from men’s focus group)
The research showed that having a literacy difficulty impacted on men’s level of participation in community and social activities. The majority of men interviewed believed that their literacy difficulties held them back and prevented them from becoming involved in these activities as much as they might like.
Watch the adverts below:
Source: http://www.nala.ie/
