Application Question 2 - What are your Aims and Objectives?

"What are Aims and Purposes of Your Organisation?" is a very typical question on funding application forms. Aims are defined as a statement expressing the purpose of the group and what it wants to achieve. It tells everyone why the organisation exists and the changes it wishes to bring about. Another way of looking at aims is that they are your group's ultimate wish, which rarely changes over the course of your group's lifetime. A common mistake is to confuse the organisation's aims with the project's aims and vice versa. Be sure you are answering the question that is being asked - not the one you are expecting them to ask.

Objectives are statements about how the organisation will achieve its aims, or how it will effect change. Think of them as clear, definable steps towards your end aim. . It is recommended that you test your objectives with the acronym ‘S.M.A.R.T.E.R.' that is, your objectives should be statements that are: Specific, Measurable, Achievable, Realistic, Timebound, Evaluated and Reviewed.


The Wheel Summit 2018